Tuesday 5 April 2011

Blood Farmers Opening Sequence Evaluation

Pillow Talk & Fringe


Having analysed the two sequences taken from Pillow Talk which is from the 1950’s and 1960’s also another from the much more modern TV show Fringe I have begun to find that the techniques used differ to each other and this is expected as of the difference in the times they were produced. These techniques which I have recognised are things such as the camera movement in the clip taken from Fringe, there is a Tracking Shot used which gets closer to the two characters in the scene whereas in Pillow Talk it is much more simple as between each edit this is no movement of the camera used.
In Pillow Talk most of the edit’s which are used are just straight cuts but at one point in the clip there is a dissolve edit used and this is to show that from the previous scene to the next scene some time has passed but in the much more modern series Fringe they have a different technique to show that time has passed and this is done by having a scene set inside an office with two characters in and then straight cutting to an outdoor scene looking up into the sky and then it again straight cuts into another scene with another two characters in an office. Using the outdoor scene with none of the characters from the series and no key things in it gives us as an audience an idea that time has passed, the reasons being it is almost as this is a gap or a break between the scenes showing a gap in time between the scenes.  So a modern approach to editing simply from this is to try and use different techniques of style of editing to surprise the audience in the way the have done something or just to simply make a change in editing to prevent the same edits being used over and over.
In the clip of Pillow Talk there is an edit used which is not very common in movies and this is a wipe edit and particularly this wipe edit is even more uncommon as it only wipes over half of the screen which then makes it appear as a split screen. In the time in which Pillow Talk was being produced this style of edit would have been very new and a surprise to the audience as it show technology has become a little more advanced. In modern times this style of edit is used a little more but still remains rarely used as it does not always suit a film or a situation as this edit would only be used to show a phone call of both characters at each end of the line. Also a modern audience would find this edit a little boring especially the one in Pillow Talk as this scene is a whole 69 Seconds and there is not much change in edit or camera angles or positioning, so to most audiences now would see this scene to have been dragging on a little too much as we are now used to many edits being used throughout a video which gives a little excitement to the viewer and a bit of a change.
Looking at the lengths of a scene or shot I noticed that Pillow Talk has much less edits than Fringe, Pillow Talk having 19 different edits over the space of 4:12 minutes and 24 different edits over a time of 1:44 in the clip of Fringe. So overall Fringe has many more edits than in Pillow Talk and this is simply down to Fringe being much more modern than Pillow Talk so they would have used a lot of edits to prevent in each scene to seem to drag on which then would put a bad look over the show overall as the audience would see the show as being very boring as they are always being held in a scene for a long while before they see something different.

  In Pillow Talk most of the edits used are straight cut edits and in Fringe all of the edits are straight cut edits and the reason for the use of these style of edits is because they are used to show a change of place or just a change of angle in the same place but it is showing something happening at the same time or straight after the scene before the last edit. The reason why they editors of both of these shows has decided to use straight cut edits was because they wanted to show that no time has passed between each cut whereas if they were to try and use a dissolve edit this could be totally unsuitable as the audience would believe some time has passed where it hasn’t done and this would confuse the viewers.
 In Fringe the duration of the scenes between edits are very small starting from 2 Seconds between edits but as the video plays on the time between each edit gets slightly longer and longer up to 12 Seconds between two of the edits in the clip then the duration decreases again towards the end but then between the last edit and the end of the clip it jumps back up to a gap of 8 Seconds. The reason for this maybe that the storyline becomes a little more important and interesting at this point so they want the audience to focus on it and listen in rather than catching all of the editing so they do this by reducing the amount of edits used.
Then in Pillow Talk the duration of time between edits at the beginning are very long the longest being at 69 Seconds and then as it goes on from there, the duration decreases and more edits are being used and the reason I believe this is because there is a long scene of a man and woman in a bar together and there is a need of different edits to prevent the audience finding this long scene very tiresome staring at a long still video shot of a couple in a bar so there is a need of editing to stop there and to keep changes flowing so the audience stay focused.          
Editors for any type of film need to be very careful when editing to match it exactly to the video for example by getting the amount of edits used to match to the speed of the video or the to use a lot of edits in areas which are situated in one place where a change is needed. Also the editors need to get the style of edit right to give the audience a clear understanding of the video.

Monday 4 April 2011

Harry Potter Promotion

Harry Potter Promotion
View more documents from Sam Baksh.
Here are several methods of promotion for the Harry Potter 7, the first one is a poster which can be seen around shops, shopping centres, cinemas etc. they can be a good way of promoting the film as it would have been cheap but it is less effective as it is not very eye catching due to the dark colours. The second is a billboard in which would be seen around towns and on buildings. They are good methods of promotion as they are very large which therefore is easier to grab your attention. The next method of promotion is a picture and title on the front of the Empire magazine which is a magazine based on films mainly new and upcoming movies. This is a great way of advertising as it instantly hits their target audience who are real   film lovers who in which buy these magazines. The next advert is a small bar which runs across the top of Youtube.com which is giving a link to the trailer for the movie and the reason for this being a great mthod of advertising is becasue it is on the homepage of a website which is viewed thousands of times per day. Also it gives you an instant link to the trailer which gets you involved in the movie. The last advert I found was again on the homepage of Youtube.com but this is a larger advert, similar to an online poster which also supplies an automatically playing trailer on the homepage of Youtube.

Filming the Opening Sequence

When beginning to film our Opening Sequence before half term, we managed to film half of our planned opening sequence on our storyboards. When we had did this part of our filming we was already delayed as our "Director" Arron Mallory was away due to being ill. Yet when we had done half of our filmimg as a group we then came across another problem which was that Ruba Khan our original actress was ill and by this time we was getting short of time therefore resulting in having to get another actress. After doing so it took us around two weeks to complete our filming, soon after we began to edit our footage which is what we have been working on for the last week.